useful links
part a - rationale | |
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activity 1 - 1.5 hours | |
introduction | |
marketing aims & objectives (3) | |
secondary market research - key findings | |
primary market research - key findings, validity & reliability | |
target market | |
primary & secondary research considerations | |
competition | |
trends | |
strengths (in) weaknesses (in) opportunities (ex) threats (ex) |
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product life cycle | |
political economical social technological legal environmental/ethical |
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activity 2 - 1.5 hours | |
reminder of aims & marketing objectives | |
marketing message for the campaign | |
marketing mix: price product place promotion physical environment people process |
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promotion campaign activities | |
budget overview | |
timescale & gantt chart | |
conclusion |